DFS Neon Light Visual Merchandising
DFS stores worldwide and T Plaza have curated a visually stunning display featuring dynamic neon lights for customers who enjoy "First Class Beauty". The neon lights are strategically designed to flash regularly, following the shape of the products, creating an entertaining and captivating element to the presentation. Additionally, the neon lights can be customized to suit each product's shape, ensuring that it grabs the customers' attention and leaves an unforgettable impression.
The entire neon visual merchandising project encompasses products as large as 110 inches * 71 inches, with unique arc-shaped bottom plates, complex circuit wiring, and global transportation, which necessitates meticulous attention to detail at every stage of the process