Valentino Window Display
Recently, Valentino invited nine outstanding stylists from different countries to use their local visual language to create new window displays at nine of the most representative Valentino boutiques worldwide, located in Shanghai, New York, London, Paris, Milan, Tokyo, Seoul, Dubai, and online. This initiative aims to foster a global collaborative dialogue and showcase the brand's 2023 Spring/Summer Unboxing collection in diverse ways.
In Milan, the designer incorporated everyday scenes onto the iconic Montenapoleone Street, within the display windows of the flagship boutique, capturing the subtle relationship between the dynamic street scenery and the static interior displays. Countless instances of this fusion of movement and stillness shape the cityscape and infuse purpose and relevance into fashion styling. Within the windows, there was a cube-shaped screen playing Milan's street scenes, and the stylists creatively invited both customers and passersby to step into this enchanting world. Here, high fashion culture extended from the shop windows into the everyday life of Milan, paying tribute to the city's vibrancy and energy.
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