We stumbled upon an intriguing design in a recent window update promotion at Fortnum and Mason, a renowned British food and department store. With the ever-increasing speed of door-to-door delivery in London, the brand has capitalized on this trend by incorporating car model display props as the central element of their innovative window display. The design cleverly conveys the concepts of "fast transportation" and "home delivery" and effectively communicates the brand's message to customers through the window display.

By seizing a business opportunity, integrating brand identity, and implementing an appropriate window design, the impact can be far greater than the sum of its parts.